Best B2B Ecommerce Portal for Healthcare Product Sales
New technologies, diagnostic and monitoring tools, shifting demographics and changing needs are transforming the healthcare product market. Personal health and wellbeing have become priorities for consumers while technology and innovations across the sector have opened new markets. However, increasing regulation and sustainability challenges create new responsibilities and burdens.
Cloudfy is a business to business (B2B) ecommerce SaaS portal in the cloud, purpose designed to simplify complex healthcare product sales. It provides intuitive self-service ordering, mobile apps for your customers and field sales representatives, and pre-built enterprise (ERP) system integration.
Your healthcare product business must engage a wide range of decision-makers and influencers. You need the best tools to deliver high quality and informative content to healthcare professionals, procurement managers, and consumers. As more people take responsibility for their personal health and wellbeing, you can also sell directly to consumers (D2C). You don’t need a separate site; you can control it all from one easy to use administration dashboard.
Cloudfy helps you meet increasing demand with seamless connections and supply chain transparency. You can simplify ordering with intuitive self-service and streamlined user experiences. Customers can view and download all your key product information for compliance and marketing. It’s easy to manage restricted catalogs and product combinations. Serialized inventory and order management simplifies order tracking and traceability.
The best B2B ecommerce solution for healthcare product businesses
Hospitals, surgeries, healthcare practices, care homes, and drug stores all want to order products quickly and easily. Advanced B2B ecommerce tools provide accurate inventory management, easy ordering and simple reordering.
Healthcare buyers want to make evidence-based decisions, so they need accurate information. Their online research must deliver what they’re looking for quickly and easily. Your content must provide clear, concise and accurate data.
Once you’ve established the quality of your products and services, your customers expect transparent pricing, high quality data and proof of concepts. You need powerful product data management and communication tools to meet stringent international standards and regulations.
KEY FEATURES TO SIMPLIFY, SAVE AND SCALE YOUR HEALTHCARE PRODUCT BUSINESS
Ordering App
You can support your skilled field sales team during conventions and customer visits with a field sales representative app . They can access real-time data and valuable insights to improve performance. Wherever they are, working on- or offline, they can review product information, stock levels and customer-specific pricing. Cloudfy’s customer ordering app allows buyers to place their orders on the go. They can use their smartphone camera to scan barcodes and reference numbers and update their favorites lists.
International Sales
Take your business global with B2B ecommerce multi-site functionality to tailor your offer for different countries or regions. You can create niche sites and use relevant languages, sell in local currencies, and offer preferred payment methods. It’s also much easier to meet local tax and compliance requirements with a range of third-party extensions.
Serialized Stock Control
Serialized inventory and order management allows you to track your products using unique serial numbers. You can allocate and trace critical information like batch numbers and expiration dates. Using your ERP or Cloudfy’s administration dashboard you can identify products as ‘serialized’. It’s simple to import license numbers generated with your preferred software and automatically tag each order.
Product Data Downloads
Simplify your safety and compliance processes by helping your customers view, print and download key product information. All they need is their secure login to access Cloudfy’s easy-to-use dashboard where they can find everything they need. Your B2B ecommerce site is the ideal place to store all your critical documents, technical data sheets and specifications.
Subscription Ordering
Simplify repeat orders for the same items with a simple subscription ordering tool. There’s no need to key in the same information for each order. Instead, it’s easy to set up the required frequency, quantity and duration as a regular subscription. For orders that need authorization before dispatch, it will even send an automated message. You will reduce administration and add a reliable revenue stream for your business.
Marketplace Connectors
Explore new sales opportunities and launch new products quickly and efficiently using healthcare product marketplaces. With tried and tested connectors for leading marketplaces you can showcase your products globally and reach new retail partners. Your administration dashboard makes it easy to manage all your marketplace orders, product listings and fulfillment.
FEATURED CASE STUDY
UK-based Harvest Healthcare manufactures and sells healthcare products designed to help people live independently at home. Their 44,000 square foot warehouse houses hundreds of products and parts ready for next-day deliveries. The company chose Cloudfy to provide their new wholesale ordering portal. ERP integration and multi-level order approvals simplify sales workflows and improve customer satisfaction.
FEATURED CASE STUDY
Helios distributes natural and organic beauty and self-care products throughout Australia. To improve customer service and efficiency the company chose Cloudfy when it was time to replatform with a new B2B ecommerce solution. Their beauty store customers can now view and download a complete selection of product catalogs and information. They can also login to view and pay their invoices at convenient times.
FEATURED CASE STUDY
Haddenham Healthcare provides specialist compression garments for medical treatments across the UK, Australia, and USA. Preparing for long-term digital transformation and business growth the company needed a modern, scalable B2B ecommerce solution. High-level requirements included support for complex product configuration, security for sensitive data, and PunchOut integration. To meet these complex requirements Haddenham launched three country-specific Cloudfy portals.
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Find out how Cloudfy helps you simplify and scale sales for your healthcare product business and save money.
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B2B Challenges in the Healthcare Products Sector
Frequently asked questions
Your choice will depend on your business needs and budget. However, a B2B ecommerce platform that’s purpose designed for complex healthcare product sales will add value. You can streamline sales and deliver improved customer experiences with the right tools. It’s important to look at the quality of the B2B ecommerce features, integrations and extensions available. Review your customers’ needs to make sure your platform will deliver excellent buying journeys, efficient payments, and strong security.
Increasing demand and tight margins put pressure on all your business processes. With predicted sector growth at over 5% to 2033, your competitors are certainly developing their ecommerce strategies. A purpose designed B2B ecommerce platform for complex sales of healthcare products will help you maintain your competitive advantage.
B2B online sales are increasing across the healthcare products sector because they’re fast and efficient. Online ordering and processing also give your experienced sales, service and support teams more time to build strong customer relationships. They can then add more value when they speak and meet with your customers. You can also take advantage of digital promotional and customer loyalty tools to reward your returning customers.
Yes. B2B ecommerce-ERP integration makes ordering easier and more efficient. A single source of reliable information means it’s much easier to keep your product catalog up to date in real time. When you receive online orders the details pass immediately to your back-office systems, ready for error-free processing and fulfillment. You’ll also reduce customer service and sales enquiries and increase customer satisfaction.
You can simplify selling directly to your consumers as well as trade partners with the right B2B ecommerce platform. All you need to do is share your full catalog or selected products online with retail prices. It’s easy to provide a guest checkout so consumers can place their orders and pay. Your registered trade customers can login to see their contract prices, access their account, place repeat orders and make payments.
