Best B2B Ecommerce Portal for Fast Moving Consumer Goods (FMCG)
You need agile operations when you face global uncertainty and instability in an increasingly price sensitive FMCG market. However, the sector still offers opportunities to grow and increase profits if you’re ready to respond.
B2B ecommerce helps your buyers source products quickly and efficiently and provides new ways to manage supplier relationships and sales. Your customers can track stock levels and cost-effectively manage replenishment. Improved inventory visibility helps you optimize warehouse operations to improve performance.
Cloudfy’s business to business (B2B) ecommerce SaaS platform is purpose designed for high volume complex FMCG ordering. You can improve efficiency and save valuable time and money, helping you stay ahead of competitors.
To meet consumer demand, FMCG retailers rely on the efficiency and effectiveness of manufacturers, distributors and wholesalers. They must offer the right items and present them in the right way to optimize sales. They need finely tuned pricing agreements and reliable supplies to maintain their stock levels.
Cloudfy’s purpose designed B2B ecommerce solution digitally transforms sales with easy site search and navigation. Out-of-the-box features simplify high volume order processing and streamline the whole process. Frictionless payments help your customers place their orders quickly and easily and speed up your quote-to-cash (Q2C) cycle.
A B2B ecommerce solution for your FMCG business
Materials shortages, increased costs and supply chain pressures can all disrupt your FMCG business. The latest technology helps you respond quickly and effectively to changing market conditions.
Cloudfy simplifies your buyers’ purchasing journeys, providing real-time inventory visibility and tailored pricing. Customers can quickly order and restock their time-sensitive FMCG inventory. You can efficiently process high order volumes and streamline the ordering process. Automatic workflows reduce order errors and improve efficiency and customer satisfaction. You can enhance customer experiences and increase loyalty to help your business grow.
KEY FEATURES TO SIMPLIFY, SAVE AND SCALE YOUR FMCG BUSINESS
With Cloudfy’s turn-key B2B ecommerce platform, your clients can quickly order and restock their time-sensitive FMCG inventory. The following out-of-the-box features can help both you AND your customers efficiently submit and process high order volumes and streamline the ordering process, eliminating errors, improving customer satisfaction, and saving both time AND money!
Easy Repeat Ordering
Help your customers place their repeat orders with easy reordering tools. They can simply email or upload their orders as an Excel file and Cloudfy does the rest. Or, from their user dashboard, they can go to their order history to reorder items with just one click. They can easily adjust order quantities and save their favorite orders as templates too.
Ordering apps
Your sales team can share your latest product information, stock levels and customer-specific pricing wherever they are. Cloudfy’s field sales representative app improves performance with real-time data and valuable insights. You can also simplify customer reordering with Cloudfy’s customer ordering app. They can search your catalog or simply build up orders by scanning the unique product codes on your products or packaging.
ERP Integration
Improve processes with end to end visibility of your operations through seamless integration with your back-office systems. Your salespeople and customers have immediate access to accurate inventory information, order histories ad contract prices. Cloudfy’s pre-built integrations for the leading enterprise (ERP) systems make it easy to launch a new ecommerce site. There’s also a powerful application programming interface (API) for specialist requirements.
Headless ecommerce
Enjoy complete flexibility to create fully customized online catalogs and ordering solutions using Cloudfy’s headless capabilities. Alternatively, integrate your existing website with Cloudfy’s powerful purpose designed B2B ecommerce functionality. You can deliver exactly the customer experiences you want.
Promotions and Marketing
Our promotions and marketing tools include search engine optimization (SEO), easy set up for discounts, vouchers and timed offers. You can simplify e-mail marketing and deliver fresh new content whenever you need it. Cloudfy’s powerful ‘Buy One Get One Free’ (BOGOF) feature allows you to create and manage attractive offers across your whole product range.
Subscription Orders
Make reordering easy for customers who purchase the same items regularly. With subscription ordering you or your customers can choose the items, quantities, frequency and duration for repeat orders. Then the process is automatic. If your customers must approve orders before dispatch, you can send a simple reminder in advance.
FEATURED CASE STUDY
Primeline operates across many industry sectors including FMCG. It is the exclusive distributor of a range of branded tobacco products and e-cigarettes throughout Ireland. The company chose Cloudfy to replatform its B2B ecommerce portal to provide easy logins for clients and integrate with its ERP system. Primeline can now create different pricing groups for wholesale customers, based on their contracts. They can also restrict the products customers can view and purchase, according to their contracts.
FEATURED CASE STUDY
EFG Housewares is the UK’s largest independent trade-only wholesale business. Their lines include giftware, DIY, toys, party ware, electrical items, plastic ware, toiletries, and seasonal products. The company chose Cloudfy to showcase over 50,000 product lines from more than 1000 top UK brands. Registered trade customers around the world can now access their full product range at any time.
Find out how Cloudfy helps you simplify and scale your FMCG business and save money.
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B2B Challenges in the FMCG Industry
Frequently asked questions
Yes, when margins are tight and speed is important, B2B ecommerce tools give your business a competitive advantage. You can improve efficiency and collect valuable data to improve personalized customer experiences. You will have the functionality you need to optimize sales across multiple online and offline channels. Your simplified and streamlined sales processes will save time and improve customer satisfaction.
Ecommerce platforms designed for online retailing effectively handle large numbers of straightforward single orders. For complex sales in the FMCG sector you need a different solution to provide fast and efficient ordering. That’s why a platform specifically designed for complex B2B sales like Cloudfy makes a big difference. You’ll have all the powerful tools you need, straight out of the box. You’ll also have an application programming interface (API) for any customization you need.
Once online customers reach your site you need to deliver engaging experiences that help them make their purchases. With Cloudfy it’s easy to create detailed and accurate product descriptions with supporting images, videos and documents. You can also add key messages to promote your brand. Add customer reviews and feedback to complete the online experience.
Yes, you can synchronize online sales with other business systems to streamline and simplify your operations. Process automation improves efficiency, saves time and money and minimizes errors. You’ll also have a clearer picture of your whole business in near real time, so you can improve decision making.
While many customers prefer to make digital payments, some still want more traditional payment methods at checkout. This is especially important for your international sales. For example, not all countries have access to PayPal. You can improve your conversion rates by offering payment options to suit your customers’ preferences. These can range from digital wallets and credit cards to bank transfers and electronic data interchange (EDI).
