Best B2B Ecommerce Platform for the Fashion & Apparel Industry
Fashion moves fast, are you keeping up? Cloudfy’s business to business (B2B) ecommerce SaaS platform is purpose designed for complex high volume fashion and apparel sales. It provides the advanced customer self service and sales management features you need.
With our software as a service (SaaS) solution you can reduce costs for IT infrastructure and administration. You can automate processes and empower customers to manage their accounts online with pre-built integrations for your back-office systems. It’s easy to add customizations with plenty of third-party extensions and a powerful application programming interface (API).
Whether you’re a global fashion brand, a small-scale manufacturer or specialist distributor you must optimize your B2B sales. To meet your buyers’ needs, you must showcase your collections, simplify bulk ordering, streamline contract pricing, and offer frictionless payments.
You need to maintain your stock levels to meet demand and minimize over ordering. Everyone wants something new and compelling, so you must engage your customers with accurate and useful product descriptions and images. A tightly managed pricing strategy is essential for profitability and effective promotions will keep your stock moving. You need effective search engine optimization (SEO) to reach the right customers and advanced supply chain and fulfillment solutions. Cloudfy provides all the tools you need to grow your fashion and apparel business online.
KEY FEATURES FROM CLOUDFY TO HELP YOU SIMPLIFY, SAVE & SCALE YOUR BUSINESS
Branding
You can deliver exceptional user experiences with the flexible design of Cloudfy’s ecommerce platform, customer and field sales apps. It’s easy to update the look of your web pages and catalogs and improve the whole customer journey. You can showcase your company's brand and deliver professional and consistent experiences across all your touchpoints.
Inventory Visibility
Help your customers plan their seasonal procurement strategies with accurate views of your stock levels in near real-time. Cloudfy’s inventory management feature helps you meet modern supply-chain challenges. With ERP integration you can share availability, lead times and accurate pricing.
Easy Reporting
Immerse yourself in detailed but easy to use statistics and reports and unlock the power of data-driven decision making. You can have real time updates on your bestselling products, stock availability and commitments, your top customers, and order status. Your Cloudfy administration portal acts as a central hub where you can monitor all the key metrics for your business.
Custom Catalogs
Engage your clients with truly personalized purchasing journeys. You have all the tools you need to present unique fashion ranges, tailored to your customers’ needs. With Cloudfy’s custom catalog feature you can curate products, special prices, promotions, payment plans and delivery methods.
Mobile Ordering Apps
Simplify customer reordering on the retail sales floor or back in the stockroom with Cloudfy’s customer ordering app. With its built-in barcode scanner, they can quickly and easily add products to their order. They can simply build up orders by scanning the unique product codes on your products or packaging.
Connect to Retailers
Connect with your retail partners’ back-office systems so they can submit wholesale purchase orders in their preferred format. The Cloudfy team can build powerful integrations for ordering systems and supplier networks with EDI, XML, or via the API. You can even populate partner sites with your products to receive retail orders from non-registered customers.
FEATURED CASE STUDY
Australian creator of high-quality swimwear and swim equipment, Zoggs needed a modern B2B ecommerce platform to support expansion plans. The company needed ERP integration and wanted to provide tailored buying experiences with curated product recommendations from their sales team.
FEATURED CASE STUDY
Samurai Sportswear specializes in manufacturing custom made teamwear and leisurewear for sports clubs, schools and universities around the world. Based in England, they manufacture garments in China using the latest fabric technology. To optimize international sales growth online, the company chose Cloudfy for its pre-built ERP integrations, flexibility and advanced features.
FEATURED CASE STUDY
Workwear specialists, Grahame Gardner, meets the apparel needs of healthcare, dental and veterinary, spa and beauty businesses and universities. They provide stock items and made-to-order products along with personalized embroidery, printing and badges. With Cloudfy the company has enhanced its tailored ‘MyShop’ pages for customers, providing unique logins for employees and students.
If you’re looking for a comprehensive B2B ecommerce solution to fit the complexities of your fashion or apparel business, contact us now to schedule your complimentary Cloudfy demo.
Frequently asked questions
Yes. You need the best ecommerce features to impress your buyers with your latest product lines. Seamless customer journeys and easy ordering and reordering are essential to support your sales and grow your business.
Personalization improves customer satisfaction and builds long-term loyalty. By showcasing special selections of products and recommendations based on your customers’ buying histories they can save time. Using their own unique login, they can see the products they’re most likely to buy with relevant prices and promotions. They can make their purchases using their preferred languages, currencies, payment and shipping options.
Easy reordering tools and favorites lists simplify day to day reordering. Multi-level authorizations help your customers complete their orders efficiently. PunchOut integration allows you to share customized catalogs inside your customers’ own procurement systems. Electronic data interchange (EDI) provides fast and secure procurement processes for larger customers.
Yes, you can create a guest checkout facility for non-registered users to view and buy your products. Your registered trade customers can still login to the same site for their contracted prices, product choices and delivery requirements. Multiple payment options for fast and easy checkouts help minimize abandoned purchases.
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B2B Challenges in the Fashion & Apparel Industry
