Powerful Marketing and Promotions Tools for your B2B Ecommerce Store
Cloudfy’s key feature is the ability to create special offers and discounts using Cloudfy’s powerful merchandising and promotions engine. These offers can be timed or triggered by specific criteria, such as order value or product category, allowing businesses to market tactically and generate more revenue.
Maximize your B2B marketing with purpose designed online tools
Business to business (B2B) sales cycles are long and complex, so your marketing and promotional efforts must maintain your customers’ attention. From accurate and reliable analytics to market segmentation and tracking, you need all the help you can get.
Cloudfy’s powerful merchandising and promotions engine simplifies special offers and discounts to help build your sales funnel. You can create special time-limited pricing, offers and vouchers. Alternatively, you can set specific triggers such as order value or product category, so you can market tactically and generate more revenue.
Feature Spotlight
SEO Feature
Search engine optimization (SEO) improves rankings for your B2B ecommerce website pages with search engines like Google and Bing. Without an SEO strategy you can fall behind competitors who use advanced tools to improve online performance.
Drive more traffic to your site with Cloudfy’s prebuilt SEO functionality, which includes:
- Search-friendly customization. You can easily customize page and product title tags, meta descriptions, and keywords.
- Structured page addresses. Cloudfy generates URLs with relevant keywords which are easy for search engines to understand.
- Analytics. You can review search results and refine product descriptions to help your customers find exactly what they want.
Benefits of Cloudfy's Marketing and Promotions Feature
Drive higher sales volumes with well-executed marketing campaigns and promotions which incentivize customer purchasing. Special offers, discounts, and limited-time deals create a sense of urgency and encourage buying.
Reach potential new customers and expand your customer base with well-targeted advertising and promotions.
Make your brand top-of-mind when customers are ready to purchase with strategic marketing and promotions. You can build recognition and familiarity across a wider audience with consistent and compelling messaging.
Encourage customers to continue buying from you with exclusive discounts and promotions that reward their loyalty. Repeat customers tend to spend more over time and can become brand advocates.
Increase your average transaction value by promoting complementary products and suggesting higher-tier options.
Attract customers with your unique products and services and value for money. Unique promotions and creative marketing campaigns differentiate your business from competitors.
Align your marketing with customer buying behavior during seasonal or holiday periods. Special promotions and themed campaigns can lead to significant extra sales.
Unlock your business’s growth potential with informed decision-making. Cloudfy’s robust reporting feature provides real-time data and customized reports to help you improve performance.
Gain valuable insights into customer preferences, response rates, and overall campaign effectiveness. Regular monitoring of your marketing efforts will inform future marketing strategies and improve results.
Build a sense of community for your business with engaging marketing campaigns. You can encourage customers to take part in social media contests and explore interactive content, for example.
Motivate customers to act quickly with limited time offers and exclusive promotions. ‘Fear of missing out’ encourages them to respond promptly to special deals and offers.
Tailor promotions to specific groups to increase their relevance and effectiveness. Advanced marketing tools allow you to segment your audience based on demographics, behavior, and preferences.
Continuously improve your marketing with testing and optimization to create the most effective strategies. Use a wide range of tools to analyze results and make data-driven improvements.
Build your brand’s credibility and increase customer trust with educational content, newsletters, and helpful resources. By providing added-value content you will build stronger relationships.
Make the most of your marketing resources by tracking and measuring impact on sales and revenue. You can assess the return on investment for your campaigns and plan more effectively.
Powerful B2B Ecommerce Marketing and Promotions Feature
Discounts & Vouchers
Drive new sales via your B2B SaaS ecommerce website using Cloudfy’s powerful merchandising and promotions engine. You can market tactically outside your normal pricing rules with offer codes, discounts, and special offers.
Timed offers & Promotions
Drive responses with limited time and conditional offers with Cloudfy. Promotions can appear on your ecommerce site at set times or when orders meet certain criteria. For example, if an order is over $500 you can offer a free item, discount code or an order value discount.
News, Blogs & Events
Engage with new and existing customers and build credibility in your market with fresh blog and news content. Cloudfy’s blog management tool makes it easy to create blog entries, news and other information pages. Adding blog entries with images and formatted text is straightforward.
E-mail Marketing
Stay in touch with your customers by sending them regular, professional marketing emails. Cloudfy’s built-in features like 'Email a Friend' and newsletter sign-up options help you collect valuable contact information. The powerful WYSIWYG editor simplifies creating, managing, and sending targeted emails. Alternatively, you can integrate Cloudfy seamlessly with third-party marketing platforms.
Content Management
Deliver high quality user experiences with Cloudfy’s Content Management System (CMS). You can take control of your website's content with easy tools to edit static pages, product details, categories, and promotions. With pre-defined layouts, it’s easy to customize key pages like About Us, Contact Us, Policies, Terms and Conditions, and FAQs.
Google Integration
Understand what works best with in-depth insights into your website's performance. With Cloudfy you just add your Google Analytics account code to start tracking user behavior. You can also integrate with Google's Merchant Center for effective Google Shopping ad campaigns.
Case study: Inspecs
Inspecs Eyewear is a global eyewear company designing, manufacturing, and distributing eyewear to optical and retail outlets worldwide. Retail partners brand their products and Inspecs also has its own lines. The company’s Cloudfy website allows retailers to showcase products at recommended prices. They can add chosen items to their order and login later for their own contracted prices and discounts. Inspecs’ marketing team manage their online branding to maintain a consistent feel across all their customer touchpoints.
Case study: Boneham
Market leading precision engineering manufacturers, Boneham, offers unique tooling solutions for a range of high-end customers around the world. Using Cloudfy’s content management system, the team can create pages, add titles and featured categories. It’s easy to maintain the site’s new branding and edit content.
Frequently Asked Questions
Case study: EuroNetwork
EuroNetwork is a leading manufacturer and supplier of cabling, wiring, assemblies and accessories. The company sells both B2B and direct to consumers (D2C). Cloudfy connects with FEEFO so that customer reviews appear on the company’s website. Its connection with MailChimp allows them to create marketing emails for large-scale distribution.
Why do I need digital marketing when I have a B2B ecommerce site?
B2B ecommerce allows you to sell your products and services to other businesses online. Digital marketing helps you reach potential and current customers and encourage them to make purchases.
What types of marketing and promotions drive B2B ecommerce sales?
Search engine optimization or SEO helps people discover your site online, so it’s an important first step. You can run a customer loyalty program to reward your customers each time they make a purchase on your site. You can encourage your site visitors to register for information and offers, even if they haven’t yet made a purchase. You can link specific pages on your site to your social media channels to attract new visitors.
How can I measure B2B ecommerce marketing success?
Timed offers allow you to monitor customer responses over specific periods. Redemption of discount vouchers and codes helps you evaluate customer interest. With powerful content management tools, it’s also easy to create dedicated landing pages for your campaigns so you can measure response rates. Integrated analytics tools allow you to review traffic and behavior on your site to improve results.
