Wessex Packaging is a leading independent packaging supplier, serving customers across the UK and expanding into the USA. With a rapidly growing presence in the US market, Wessex required a modern B2B commerce solution capable of handling complex catalogue management, customer-specific pricing, and seamless ERP integration.
The Challenge
Wessex needed more than a standard eCommerce site. Their requirements included:
- A UK and USA multi-site platform capable of handling regional tax, warehousing, and customer bases.
- Two-way Business Central integration to synchronise orders, pricing, and stock across the business.
- A “Kite Packaging style” website with customer-specific pricing matrices, advanced catalogue presentation, and spec sheet attachments.
- EDI and Punchout integrations for their two largest clients.
- Customer and Sales Rep apps to empower both clients and a team of 10 reps with on-the-go ordering and account management tools.
- The ability to deliver all of this to a strict deadline — both sites live by the end of Q3.
The Solution
We partnered with Wessex to deliver a Cloudfy-powered B2B commerce platform designed to scale across both regions:
- Seamless ERP Integration – Two-way sync with Business Central to handle orders, inventory, and pricing logic.
- Multi-Site Capability – Separate UK and US storefronts, with US-specific tax rules and warehouse integration.
- Apps-First Approach – Customer and Sales Rep apps, allowing real-time account access, order history, and quick ordering.
- Industry-Specific Design – Bespoke product page layouts, modelled on Kite Packaging, to showcase complex specifications and pricing matrices.
- EDI Enablement – Cooper and Oracle connectors scoped, ensuring Wessex can connect digitally with major clients.
- Marketing Integration – Mailchimp workflows and abandoned cart recovery to maximise sales conversion.
Results & Benefits
- A future-ready B2B platform aligned with Wessex’s UK and US growth ambitions.
- Customer-specific pricing on login, ensuring accuracy and loyalty.
- Timebound delivery plan with a phased UK → USA rollout to de-risk ERP migration timelines.
- Greater control over design and content, giving Wessex ownership of their digital presence.
- A platform with full B2B functionality, positioned to grow as new features like route management and extended reporting are introduced.
Why the chose us
- Proven success with leading packaging companies, including Macfarlane.
- Trusted Business Central expertise with robust two-way integrations.
- Deep understanding of packaging industry needs and customer-specific pricing models.
- Ability to support complex, multinational eCommerce requirements across the UK and USA.
