In enterprise B2B commerce, companies don’t win on storefront design alone. They win on how cleanly that storefront orchestrates ERP, CRM, WMS, PIM, EDI, and marketplace systems.
As more high-value transactions shift online, integration has moved from a back-office technical task to a board-level growth priority. According to one estimate, in 2025, the global B2B ecommerce market is projected to reach $32.1 trillion, growing at roughly 14–15% annually through 2030. Ecommerce is no longer just a support channel, it’s becoming the dominant route for large, complex transactions, including deals over $1 million. (Capital One Shopping, Forrester, McKinsey & Company)
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The Enterprise Integration Imperative
For large manufacturers, distributors, and wholesalers, fragmented systems are a daily reality. Inventory sits in the WMS, pricing in the ERP, contracts in the CRM, and orders are pushed through email or portals. The result is operational drag, slower order cycles, errors, working capital tied up unnecessarily, and, ultimately, a weaker customer experience.
2025 trends point clearly toward experience-driven commerce, AI-enabled journeys, and unified architectures. None of these work without strong integration and governance.
How Cloudfy Solves the Integration Gap
Cloudfy is designed to sit at the centre of the enterprise commerce stack, the connective tissue between your online storefront and the operational backbone that runs your business.
It supports out-of-the-box ERP connectors, open APIs, middleware integration, punchout/EDI, and marketplace connectivity, helping enterprises reduce project risk and accelerate time to value.
Deep ERP integrations are available for platforms like SAP S/4HANA, Microsoft Dynamics 365, NetSuite, Sage, and Oracle E-Business Suite. This means your product, inventory, pricing, customer, and order data flows where it needs to, in real time.
The platform also plays well with iPaaS solutions such as MuleSoft and Boomi, giving enterprise architects governance and flexibility without re-architecting.
Beyond ERP, Cloudfy connects directly to CRM, WMS, and PIM systems to support accurate ATP, governed product data, and personalized contract pricing. Marketplace connectors make it simple to manage listings and orders across Amazon, eBay, Google, Zalando, Faire, Alibaba Group, and major retail partners, consolidating status updates and data flows into one layer.
For procurement, Cloudfy supports cXML/OCI punchout and AS2 EDI, meeting the security, governance, and procurement compliance expectations of enterprise buyers.
Why Integration Quality Matters
Strong integration doesn’t just make IT happy. It reduces ERP load, improves system performance, and lowers total cost of ownership by letting the ERP focus on transactions and planning, not routine lookups. It creates governance and extensibility by working alongside existing iPaaS strategies for policy enforcement and monitoring.
And critically, it makes scaling easy. New marketplaces, geographies, or digital channels can be added without re-plumbing data flows, which is key as digital self-serve expands across deal sizes.
Real Business Impact
Enterprises that run Cloudfy’s integration layer typically see measurable operational improvements. Automated order capture, contract pricing validation, and RMA flows reduce cycle times and errors. Real-time inventory and pricing accuracy builds customer confidence and drives digital adoption.
Just as importantly, this integration layer allows teams to scale channels, whether that’s more marketplaces, punchout buyers, or partner integrations, without linear increases in IT workload.
Enterprise-Grade Requirements Built In
Because integration now sits at the centre of the enterprise architecture, Cloudfy also supports the controls and governance that modern IT leaders expect:
- Single sign-on and identity federation through solutions like Okta
- API-first architecture for observability, security, and performance
- Procurement compliance with cXML/OCI and AS2
- Strong data stewardship with PIM as the source of truth
Market Momentum You Can’t Ignore
- The global B2B ecommerce market will hit $32.1 trillion in 2025, growing to $62.2T by 2030 (Capital One Shopping).
- Ecommerce is already a top channel for B2B sellers (Digital Commerce 360).
- Over half of $1M+ B2B deals are expected to run through digital self-serve channels (Forrester).
Conclusion
For enterprise B2B leaders, integration is no longer a back-end project, it’s a growth strategy.
Cloudfy provides the ERP, CRM, WMS, PIM, API, marketplace, punchout, and EDI connectivity needed to unify data and create seamless buyer experiences without overwhelming IT or ERP systems.
In a market that’s rapidly moving toward digital self-serve, seamless connectivity is how you win.
Ready to explore how Cloudfy can support your enterprise B2B strategy? Contact our sales team, or schedule a demo today. Our SaaS B2B ecommerce platform powers hundreds of organisations and is trusted by enterprise-grade companies worldwide.
