Cloudfy has been recognised with two Direct Commerce Awards for 2025, celebrating the platform’s ability to solve complex enterprise challenges in B2B eCommerce and the success of customers operating at scale.
- Best Exploitation of Technology – Annual sales over £25M (B2B)
Winner: Ride Designs × Cloudfy
- Best Multi-Channel Business – Annual sales over £50M (B2B)
Winner: Macfarlane Packaging × Cloudfy
These awards highlight what sets Cloudfy apart: deep integration with enterprise systems, the flexibility to support bespoke processes, and a team that can interpret complex requirements without forcing customers into rigid templates.
Ride Designs: From Clinical Assessment to Production, Without the Friction
Ride Designs needed a commerce backbone that could handle highly specialised, clinical-grade ordering. Assessments involve precise measurements, 3D scans and structured questionnaires that must translate into manufactured items with zero ambiguity.
Cloudfy delivered a tailored B2B experience that:
- Captures complex order data, including measurements and configuration choices, in a structured, repeatable way.
- Validates required clinical inputs to reduce back-and-forth and prevent errors.
- Pushes complete orders into back-office systems so production can begin quickly and confidently.
- Maintains audit trails across each step for traceability and quality assurance.
The result is a smoother journey from assessment to manufacture, fewer hand-offs, and a faster, more reliable path to fulfilment, exactly the kind of targeted, real-world innovation the judges sought to recognise.
Macfarlane Packaging: multi-site scale, integrated procurement and reliable uptime
Macfarlane Packaging, the UK’s largest distributor of protective packaging, required a platform that could serve large enterprise customers with robust integration and consistent performance across multiple sites.
Cloudfy’s enterprise deployment includes:
- Deep ERP connectivity, including support for IBM iSeries, to synchronise products, pricing, customers, orders and invoices
- eProcurement and punchout integrations (such as SAP Ariba, EDI and cXML) to meet buyer workflows at scale
- Strong governance, uptime and support aligned to enterprise SLAs
- A unified experience for customers, sales teams and operations, all working from the same real-time data
Together, these capabilities remove operational friction, shorten order-to-cash and improve visibility for both Macfarlane and its customers.
Why Integration and Interpretation Matter
In enterprise B2B, success hinges on two things: integration depth and the ability to interpret bespoke requirements. Cloudfy is purpose-built for B2B, to act as a single source of truth, synchronising core data with the customer’s ERP in real time. And just as importantly, Cloudfy’s team translates each customer’s unique processes into a digital model that works reliably at scale, without forcing standardisation where it doesn’t fit.
Robert Williams, Cloudfy’s CEO, said
It’s been a stellar year for Cloudfy, with recognition as Best eCommerce Platform, a Health Tech Digital Award, and now these two prestigious Direct Commerce Awards. Cloudfy continues to go from strength to strength, and we’re only just getting started. Our product roadmap is already delivering new innovations, including powerful AI functionality designed to give our customers even more intelligence and agility. The future for Cloudfy and for the businesses we power, is looking incredibly bright.
Interested in how Cloudfy can simplify complex B2B commerce?
Book a personalised demo to see the platform, and our approach in action.
